Marketing: Marketing spend inclusive of loyalty (Olo), Ads and Promo spend. This is a super category and should be used when you don't want to post detailed breakdowns across loyalty, ad and promos.
- Loyalty Spend: Loyalty exclusive spend typically reported by Olo
- Marketing Ad Spend: Advertisement spend, example - carousels, banners etc. typically spent to drive impressions and views for the store
- Marketing Promo Spend: Promotional spend, meaning discounts, buy one get one etc. typically spent to drive conversion through discounts and freebies
Unfulfilled Refunds: These deductions are similar to customer refunds but are due to canceled or missed orders. The original sale was recorded
Won Dispute: These are the sum total of the customer refunds disputed and won, posted in the adjacent week's payout
Misc: Miscellaneous expenses that include small, infrequent expenses that don't fit into specific categories and are labelled as miscellaneous by the third-party platforms. Learn more!
Unaccounted: Unaccounted are transactions that are not identifiable and are not attributed to any specific sales breakdown. Learn more!
Customer Tip: Tips collected by marketplaces meant to be passed on to the store team members. This amount is credited to the payout.
Restaurant Delivery Charge: Restaurant delivery charge are credits passed on by Olo/Grubhub when the restaurant does self-delivery and they collect the delivery charges from the customer
Restaurant Fees: Restaurant fees are credits passed on by Olo when the restuarant adds a fee to the customer's orders
Net Payout: Total payout expected in the reported time rage, inclusive of all deductions and tax handling, is as reported by the marketplaces. Payouts are typically posted on a weekly basis with a payout ID.
AR Adjustment: Ar adjustments are entry used to balance credits and debits in the journal entries (JEs) at a platform, location and/or brand level. Typically used when the sales and/or payouts are not posted. Not used if every Loop category is mapped into the chart of accounts. Learn more!
Sales Sub Total: Total amount of sales as seen by the customers at the time of placing the order. Typically includes promotions, taxes but excludes customer refunds and ad fees
Tax Liability: Taxes owed by the restaurant. Typically seen in places where Marketplace facilitator taxes have not been rolled out yet and the restaurant is expected to pay this amount to state
Tax Withheld (Market Facilitator tax): Taxes NOT owed by the restaurant and are collected and payed by the marketplace to comply with marketplace facilitator taxes. In states where this is implemented, the taxes owed by the restaurant are typically zero. This is used in cases where the facilitator taxes are intended to be tracked in the ERP system and is typically used in conjunction with the tax_withheld_reversed transaction type
Tax Withheld as Debit: Typically used in conjunction with the tax withheld. See tax withheld above for more information
PoS Commission: Commission as posted by PoS typically posted as a reversal. This is used in cases where the PoS commission is meant to be reversed in favor of posting the commissions described here
PoS Subtotal: Sales Sub Total as posted by PoS typically posted as a reversal. This is used in cases where the PoS Sub Total is meant to be reversed in favor of posting the commissions described here
PoS Tax: Tax Total as posted by PoS typically posted as a reversal. This is used in cases where the PoS Taxes is meant to be reversed in favor of posting the comissions described here
If you have any questions or need further asssitance, don't hesitate to reach out to our support team at support@tryloop.ai. We're here to help!